Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Tuesday, May 20, 2014

On 'Digital first'

I got annoyed by a thing this morning, so I wrote some tweets about it, then Tim Rich very kindly offered me some more space at 66000mph to expand upon it. So I have.

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Monday, May 19, 2014

Listorama: Facebook status updates vol 34

BetaRish is...

is an auteur with ill-concealed borrowings from other film-makers

has a mistress called Time, and she is demanding

is scrabbling, ever so slightly

didn’t win a statuette, and so now has to buy a doorstop


is wedged in for the duration

Early at the desk means success, right?

Writing for the young people is hard

will never be a Shoreditch kid

Campaign thinking on a Saturday. One notepad killed already

The sun is an engine of happiness

Back on the hustle

It’s the Ides of April you have to watch out for. They’re the sneaky ones

is being distracted by the boy cat

is drumming his pen lid impatiently

is resolved to repent

isn’t rocking a new streamlined look today

is a guaranteed no-claims discount

has his proofing specs on

is looking to be acqui-hired

Just casually doing the internets in the garden in Stanmore

is a fool, whatever the month

has been told to folly it up

How does that ordering something from the universe thing work? Is there an app?

The rushing is palpable

is hesitating to start the day

is a rejected oblique strategy

is thieving and boodling, a grade criminal of finished rascality

is styling it out

is scribbling, scrabbling

took a showgirl for my bride

will be arguing over questions?

might finally be learning that the secret to three dimensional chess is knowing when to wait, and knowing when to unleash your horsey-men thingies

is a bounder and a cad, ye gads!

has still not come out of the cave

is good, better, top top

is a hotbed of scheming and intrigue

is probably going to have to go crate digging on himself

It appears to be all coming together

riverwalk, past dogs and owners and curses of commuters, and the hazy rage of a city striking and failing to stop

Yomping and ting

From my hotel window, Dubai looks like a Vegas strip mall, as decorated by a neon signwriter with a very cursive hand

The call to prayer in the airport is also the call for home. See you soon Dubai; see you even sooner London

Frist proper day, innit?

is scratching his head, in order that the words might come out

will always be waiting for you

is a monstrous burden of leadership

is bringing fractiousness to a harmonious nation

Frankly, Frank was a very unfrank film. An an un-Frank one to boot

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